Digital Marketing! Do these 2 words concern you? If yes, then this article will help you understand what’s it all about and why you should definitely care about it.
There are different ways in which you can get paid customers.
- Outbound sales efforts i.e. Cold calls and cold emails
- Traditional marketing channels (TV, Newspaper, Radio)
- Digital Marketing
As the world is rapidly getting digitized traditional methods of marketing are no longer effective. Also, the effectiveness of cold calls and emails has gone down since everyone is trying to do it.
Digital marketing is the best and easiest way to reach out to your customers. It has many advantages.
To effectively do digital marketing you need to first clearly understand what your ideal customer looks like. Talk to people similar to your ideal customer avatar and understand them better.
Where do they spend their time on the internet? What value does your product or service provide them?
You can now effectively reach out to these people with a good direct response sales copy at the places where they spend their time.
Be it email, social media, search engines, apps etc.
The science of optimizing this process is digital marketing.
The world is getting digitized and every business and customer is on the internet. My prediction is that the one’s that execute their digital marketing strategy well shall triumph.
Where can you start?
Start by creating content which adds value to your customer. Drive attention to your content. Build trust and then the customer will automatically buy from you (transactions). It’s called the CATT model and it works like a breeze if you do it effectively.
If you have questions, you can drop it in the comments section or contact me on my website.
Until next time :-)