If you want to be a contrarian, be sure of what you are betting on. Don’t be different for the sake of it. Doing difficulty things is okay. But understanding what is the correct thing to be done is more important. Most of the times at BIS I picked up reports that weren’t necessarily strong. I wanted to be different. I targeted Europe while the market was in USA. I wanted to be different again. Being different is alright. But being different for the right thing is important.

Digital Marketing! Do these 2 words concern you? If yes, then this article will help you understand what’s it all about and why you should definitely care about it. There are different ways in which you can get paid customers. Outbound sales efforts i.e. Cold calls and cold emails Traditional…

In this article, I am going to talk about a small hack that helped me improve my mental state. Think about this. When your needs > The responsibilities you take = You are sad When your needs=The responsibilities you take = You are always in a struggle When your needs<The…

In this article I am going to talk about a small hack to control our monkey minds. It’s meditation. Meditation is a technique to improve our breathing which in-turn helps us control our mind. A controlled mind means better focus. Our breath is like the string that controls our mind…

In this article I am going to talk about Marketing and what it actually is when thought through first principles. This will help us understand the basics of marketing and leverage it effectively across any channel be it Social Media, Emails, SEO etc. We will learn about: Fundamentals of Marketing …