Getting regular customers for your product/service can be exhausting 😰

Do you relate to this meme? 😁


In this post, I will share a 4 step process that will get you regular customers 💯

Bonus: I compare how this process works for Noah and AppSumo

Step 1: Who is your Dream Client? 🕴️

Most of us start with a product idea, never thinking about who our Ideal Clients are.

Note down:

What do they look like?
What are they passionate about?
What are their goals, dreams and desires?

The Ideal Customer Profile for AppSumo is:
1. Entrepreneurs creating Digital Products
2. They…

If you want to be a contrarian, be sure of what you are betting on. Don’t be different for the sake of it.

Doing difficulty things is okay. But understanding what is the correct thing to be done is more important.

Most of the times at BIS I picked up reports that weren’t necessarily strong. I wanted to be different.

I targeted Europe while the market was in USA. I wanted to be different again.

Being different is alright. But being different for the right thing is important.

Don’t just be a contrarian for the sake of it. Be contrarian because you believe it’s going to work.


Digital Marketing! Do these 2 words concern you? If yes, then this article will help you understand what’s it all about and why you should definitely care about it.

There are different ways in which you can get paid customers.

  1. Outbound sales efforts i.e. Cold calls and cold emails
  2. Traditional marketing channels (TV, Newspaper, Radio)
  3. Digital Marketing

As the world is rapidly getting digitized traditional methods of marketing are no longer effective. Also, the effectiveness of cold calls and emails has gone down since everyone is trying to do it.

Digital marketing is the best and easiest way to reach…

In this article, I am going to talk about a small hack that helped me improve my mental state.

Think about this.

When your needs > The responsibilities you take = You are sad

When your needs=The responsibilities you take = You are always in a struggle

When your needs<The responsibilities you take= You are happy and feel powerful

It feels good to take responsibility even when you did not have to.

But taking too much responsibility could be a burden as well. So approach it this way, do not think you are taking the responsibility for others sake. Because…

In this article I am going to talk about a small hack to control our monkey minds. It’s meditation.

Meditation is a technique to improve our breathing which in-turn helps us control our mind. A controlled mind means better focus.

Our breath is like the string that controls our mind (the kite). We need to learn the technique of breathing consciously.

Fun Fact: Did you know about 90% of our body toxins are released through our mouth?

Getting better at meditation would help:

  1. Improve focus (The present moment is vast and deep. Meditation allows us to realise it)
  2. Remain calm…

In this article I am going to talk about Marketing and what it actually is when thought through first principles. This will help us understand the basics of marketing and leverage it effectively across any channel be it Social Media, Emails, SEO etc.

We will learn about:

  1. Fundamentals of Marketing
  2. How to build a brand
  3. Ways of Building a Brand: Traditional Marketing vs Digital Marketing
  4. Getting started with Digital Marketing and creating your own marketing funnel
  5. How to avoid getting confused about different ways to market and instead create an integrated marketing approach which can be scaled easily
  6. How to…

Yash Agrawal

I am going to help YOU explode your Sales + Impact Online! 📈💯 Book a call 👇

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